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The following article originally appeared in Maryland Today: We’re scrolling instead of unfolding the paper, barking commands at speakers to play music and now, turning video games from slacker pastime to competitive sport. What better way to navigate this new marketing terrain than Generation Z? FOX Sports University teamed up with College Park Scholars’ Business, Society and the Economy program this semester to develop marketing campaigns for a new gaming-focused joint venture from FOX Sports and social broadcast company Caffeine: Caffeine Studios. The 21 freshman and sophomore participants made their presentations to Caffeine and network executives this week.

College Park Scholars kicked off the spring semester with a February dialogue event for students to share their own personal stories around our annual theme, “Migrations.” Many of the participants, as first- or second-generation Americans, spoke of their connections to their parents’ or grandparents’ cultures through food. They also referenced the emotional impacts their families’ respective migration stories had on their own lives. On March 5, 2019, Scholars hosted our marquee theme event, “MIGRATIONS: Conversations on food, art and cultural fusion.” The Do Good Dialogue was presented in conjunction with The Clarice Smith Performing Arts Center and the Year of Immigration.

Marlen Cruz has taken on many roles in her scant 20-some years. First-generation American. First-generation college student. And: a commuter student. “My parents live five minutes away from campus. They were like, ‘There’s no way you’re living on campus,’” she relays, laughing. A public health science major who was in the Media, Self and Society Scholars program, Cruz says she was unhappy at first to not live on campus. “But then I realized, I liked going home and seeing my parents,” she says. The oldest of three, she is also close to her siblings and says commuting from home allowed her to keep tabs on them.

Katie Bemb hadn’t intended on becoming a Terp. As a high school senior, she applied to the University of Maryland (UMD) regular decision but was strongly considering another university in the Washington, DC, metro area. That inclination began to change after her best friend—who had applied early action to UMD—got accepted into College Park Scholars. Students who apply early action are automatically considered for the living–learning program. “Once my friend told me about Scholars, I started to look more into it,” Bemb says. “And once I read more about the different Scholars programs, I started to get excited about UMD. When I read the description for Public Leadership Scholars, I felt like I was meant to be in the program.”