The following article originally appeared in Maryland Today:
We’re scrolling instead of unfolding the paper, barking commands at speakers to play music and now, turning video games from slacker pastime to competitive sport. What better way to navigate this new marketing terrain than Generation Z?
FOX Sports University teamed up with College Park Scholars’ Business, Society and the Economy program this semester to develop marketing campaigns for a new gaming-focused joint venture from FOX Sports and social broadcast company Caffeine: Caffeine Studios. The 21 freshman and sophomore participants made their presentations to Caffeine and network executives this week.